Marketing Skin Care Product Essay

trade ProjectHave you ever g unitary to the store to purchase a skin c ar ingathering to serve up restrain acne and study your skin beautiful all you find are products aimed towards older women stating something to do with wrinkles? I dont know ab appear you, solely Im too childly to even think about wrinkles at this point in my life. I just wanted something to make my skin imagine and feel good but at the same time help prevent break outs. The solution is Glow. The name says it all. It bequeath give you radiant, clear skin. Glow skin lick is not a necessity, its a want. Therefore, we must stand out above the many otherwise products on the shelves. Our tar sound audience is teenagers through early thirty year old, middle class women who are looking for radiant, clear skin at an affordable price. The best way to market to these women is through the lucre and magazines.Glow skin cream is different than other skin creams on the market for many reasons afterwards just one we ek of use your skin will look and feel healthier, more radiant, it provides light-weight coverage, hydrates and smoothens skin, visibly reduces redness, conceals flaws, its infused with minerals and antioxidants, and has SPF 15 protection all in one bottle. Some beauty products have comely chemicals to clean a toilet Glow skin cream is all natural and helps your skin to look its best.Glow is targeted to attract teenagers to early thirty-year old females. Lets face it teens wint be purchasing this product on their own parents will love the cost. The product is affordable enough that they will berepeat buyers. If ordered online a discount will be given to buyers who purchase more than two at a time. According to the fair sex we surveyed they were happy with the way the product works as well as the reasonable price. Glow is available for all skin types and nationalities. Different woman call for different needs depending on their skin type, their geographic location, and nationali ty. A woman laid in Florida tends to need a product that protects against sun damage, where a woman located in Denver would need something to help with dry skin Glow has different products featured towards these skin types. Packaging is aimed towards a younger press as well hot pink with gold lettering. Its attractive and girly young and fun looking, but also has a touch of elegance. It will stand out on the shelf or online. It wont be an eye sore, but it will grab your attention as you check out the shelf for a product.Teens these days are on social media sites all throughout the day. When they wake up in the morning they log in to Facebook as if its the morning paper. I would advertise on this site as well as many others. Twitter and YouTube, just to name a fit are great for targeting a certain market. Each site gives you options on whom youd like these ads to come forth up for based on the users demographics entered when they created their accounts. Google also offers an opti on similar to this. If a person were to enter in their search certain key words then your ad would be on the side of the foliate results. You choose the keywords that go along with your ad. For example, if psyche were to search face, cream, or skin care then our ad for Glow would show up on the side of the search results. The Internet is a great pick to take advantage of for advertising. Most people are on the internet at least one time a day as long as the ad is catchy, it will get someones attention. Another great place to advertise to the twenty to thirty year old woman would be magazines, such as Cosmopolitan. For a fee you are able to get product ads located throughout the magazine, I would utilize this option and put a coupon on the ad to get the product at a discounted price.Overall, I believe if we market the product fixly packaging, prices, and attract the correct consumers Glow will be very successful in thetough skin cream market. both three of these are key focuses in having a successful product.ReferencesFacebook Advertising. (n.d.). Retrieved from https//www.facebook.com/advertising/ Google Advertising. (n.d.). Retrieved from http//www.google.com/ads/adwords2/ Twitter Advertising. (n.d.). Retrieved from https//business.twitter.com/start-advertising YouTube Advertising. (n.d.). Retrieved from http//www.youtube.com/yt/advertise/