Custom Made Apparel and Individualized Service at Lands End

Custom Made Apparel and Individualized Service at Lands End Many company uses the website as well as outlets and catalogs as ways of selling their products directly to the customers. At the beginnings since it has founded in 1963 in Chicago, Lands Ends website offered only limited products, however by the time the site offers every Lands End products such as clothes whether they are sports or uniforms for women, men and children, luggage, overstocks, shoes and home furnishings. As of recent, the company has had success with its Custom Clothing line. The ordering process is not sophisticated through the companys web site; a customer would answer a variety of simple questions regarding his or her body type and style preferences in order to create the perfect shirt or pants. The order is processed through a sophisticated technology system, which sends the appropriate information to the respective destinations. Lands End operates on the way that tries to achieve the best services and products for the customer. As a result, customers have learned to expect a high level of service at all times; from the beginning of the order, to receiving help and advice, to speedy shipping, and further follow-up when necessary. It is increasingly becoming larger every year as well as making itself known a lot more on the internet as well. However, catalogs do and probably will for the rest of their lives continue to be the first in their marketing strategies; although it costs less when they bring customers to its file through e-commerce. Also the company is now also selling its products at Sears stores; most of their sales come from within their products being sold at Sears stores because by the fall of 2003, the company lines were to be available in all Sears full line stores. Sears Roebuck acquired Lands End in 2002 then they were bought by Kmart Holdings which is currently Sears Holdings. Key issues: It faces some challenges in increasing its marketplace; Lands End felt a growing need for enhancing and developing its marketing strategies, multi-channel marketing campaigns, and a shifting management focus from product-centric ( customization ) to customer-centric strategies. Their end goal was to increase customer loyalty with the intent of increasing revenue. So, the have some issues or challenges in maintain their competitive advantage in its industry regarding its product category and price. For example, the existing and new competitors like Amazon and Sears could threaten its brand name and position in marketplace and the appropriate use of IT to sustain its competitive of advantage in the light of up coming new technologies and trends. Analysis and Interpretation: Who are the stakeholders that should particularly involve in this case? and that have the major influence to measure the companys strengths and weakness. There are two main stakeholder groups that deal with Lands End. The customers and the investors. The customers are the people who drive all the sales through buying the apparel. They also have the greatest affect through having their feedback about the store as well as the web site. So, without the internet, the customers satisfaction would not be existing and could not be measured or investigated by the investors to manage operational aspects of marketing campaigns through achieving the alignment between business strategy and IT strategy. So, the internet acts as a major advertisement because it contains all their financial information and since the company is so successful. The criteria that categorized Lands End as a leader in marketing are quality of products, commitment to services and customization through its effective website. This can be defined as its strengths or its powerful guarantee to develop customer relationships and business communication to increase sales and market share. Website (customization-website-customer service) The web site itself is particularly easy and makes the shopping unique, interesting , easy and attractive. The web site design is organized regarding ordering online process, its exciting products because it presents variations and manufacturing a variety of similar but individualized. This is an example of a good companys position and strategic methods because it supports and maintain customer loyalty as Lands Ends senior vice president for e-commerce said customer loyalty to our custom tailored clothing has surprised me. The level of feeling that customers have is amazing. This is particularly true for women. Once they get a pair of jeans to fit some will order every color in every fabric ( Piccoli, 2007 ). Some of the advantages of customization are building and maintaining customer loyalty, pricing and avoiding physical scanning and body measurement if they go to the shop. (My Virtual Model) is one of the company innovative shopping tool. According to it, customers can create a 3 -D model of themselves by providing critical measurements, which are then applied to the individuals personal Virtual Model. Once a virtual model is created the customer can use it to try on items to see how they will look on his or her body. Outfits can be stored and recalled for later reference. Moreover, the model created, a persons model can also be used at other apparel web sites in the My Virtual Model network, and can be e-mailed to family and friends. Also, from the customers perspective, the web site allows you to be aware of everything about Lands End from the beginnings to the end. Lands End knows how to attract customers as well as keep them on the site through an easy way which to buy. Its divisions are very organized starting with gender of sex starts off with gender of sex.; then it will divide it up in pieces of clothing whether its pants, shirts, skirts, shoes and so on. Moreover, it has section to measure the customers willingness to pay through identifying the amo unt they like to pay to present all the products that have the certain price range. This way saves a lot of time and probably money; so it gives the customer a quick inside online store of what a normal outlet store would look like in person. . If the web site is unorganized or running slow, that is going to turn customers away from the web site. But Lands End website guarantees its customers security policies and provides them with a highly standard of customer service if they order using phone. Through the website they can get the required information about their customers whether they are old, current, new or future. It is very useful to collect the information the organization needs about the customer to actually increase the level of knowledge for the company about the customers and it allows them to know a lot more about each individual customer especially because they have profile of their customers. Strategic Alignment One of any organisation factor of success strategically and technologically is bringing both It and IS strategies within the organisation strategy. This is called strategic alignment which means the effective correlation between internal and external domains. Internal domain comes out the integration between business strategy and IT strategy while the external domain is involved in the integration between organizational infrastructure and process and IS infrastructure and process. In this case, Lands End achieves a high degree of strategic alignment; through using archetype solutions for custom-tailored clothes, a process engineering approach that included developing a corporate metric model and mind map that anticipated the specific ways that inventory managers would use them to improve and develop business strategy. Inventory management system is used to help ensure customer satisfaction by avoiding unexpected backorders. Orders are electronically sent to the warehouse, where the g oods are packaged, shipping labels are printed, and the package is sent out to a delivery service. Alternatively, orders that include customized items are sent to a mainframe which computes estimated measurements based on user data, which is used to develop a pattern to be used in the manufacturing of the item. It supports fast shipping and embroidering. As it mentioned before the high performance of customer service is quite a good evidence of the systems ability to retrieve orders quickly and accurately. Moreover, lower prices comes out the efficiency and effectively resulting from sending the orders to the warehouse in electronic form. That is why the web site adds the competitive advantage to Lands End. The organisations business strategy is presented to achieve its scope, marinating competitive advantage and reaching business governance. It shows in the case through providing each customer with a personal experience that builds a good standard relationship to last for long time . Also, its successful business strategy shows through dependable quality, fair prices, efficient service, call back program and positive employee experience. To achieve its scope, it depends on archetype solutions that fits mass customization and custom-clothing service and web based services in clothing industry. As a result of AS, the company has made big investment in people and technology to achieve the competitive advantage and get the expected profits. After looking at Exhibit 1 and 2, the financial situation in Lands End shows its progress which indicates its position. The first table shows their revenue in millions from 1999 to 2002. There is a big jump of about 197 millions dollars from 1999 to 2002 in the company. Each year they will continue to make a little more money mainly from increasing cliental and offering a wider span of products. Challenges: (competitive advantage)/ Recommendations Lands Ends mass customization and web-based customer service initiatives provide a great opportunity to discuss the sustainability of competitive advantage derived from IT-driven strategic initiatives. Although AS, Inc allows the company to maintain its competitive advantage, Ends Ends mainly has competencies in apparel manufacturing and retail efficiency. Therefore it should consider those areas in its operational integration to have the link between the organisational infrastructure and IS, It should pay its particular attention to its use of IT. The most important opportunity that Lands End should take advantage of is to place Internet terminals along with the clothing displays in the Sears stores. This would allow customers to try-on clothes, feel fabrics, and test sizes inside the Sears store, yet still place an order for a specific item that is not offered in the store. This would increase sales by eliminating the loss of sales from stock-outs, as well as increase brand awarene ss. With the invention and innovation of new textiles, Lands End can expand its current ordering system to include new fabric choices on many different products. This would allow customers to both customizing their own clothing and electing a colour, which would increase customer satisfaction and as a result customer loyalty. Lands End should also market towards young customers aging from ( 10 20) in order to increase sales both presently and maintain them in the future (by retaining customers). It can do this by designing new styles and advertising through its web site. Lands End should stay a competitive advantage in its industry regarding its operations to keep going in custom-tailored clothes; and the required enhancement of its industry is necessary and essential to product category and price. It also should have the ability to use It in the light of up coming technologies and trends. Lands End might lose its competitive advantage due to fallen barriers, technology replication cycle.

Ib Bio Experiment on Effect of Substrate Conc on Enzyme Activity

Practical Assessment 2 – The effect of substrate concentration on the rate of enzyme activity of Catalase Aim To investigate the effect of substrate concentration (manipulated by increasing concentration of hydrogen peroxide) on the rate of enzyme activity of catalase, produced by liver cells, on the decomposition of hydrogen peroxide. Introduction Enzymes are biological catalysts that increase the rates of reactions.In an enzyme-catalyzed reaction, the substrate binds to the active site and forms enzyme-substrate complex with the enzyme through the lock and key method (where the lock represents the enzyme and the key represents the substrate). The enzyme then breaks the bonds in the substrate. The product of the reaction then leaves the enzyme, which remains unchanged after the reaction. Without enzymes, many essential processes, such as digestion, would occur too slowly for life to continue.Catalase is an enzyme produced by our liver cells to break down hydrogen peroxide â⠂¬â€œ a common end product of metabolism, but highly toxic to tissues if accumulated in the body – into water and oxygen. The equation of the reaction is as follows: 2 H2O2 O2 + 2 H2O Catalase Catalase In this experiment, we obtain 6% hydrogen peroxide solution from a pharmacy and extract equal concentrations of catalase from liver cells.Filter paper discs are dipped into the catalase solution before they are submerged in hydrogen peroxide solution. The oxygen produced from the enzyme reaction will form on the discs and cause the disc to be buoyant enough to float upwards. We can investigate the effects of substrate concentration on the rate of reaction by catalase by using different concentrations of hydrogen peroxide solution, and measuring the rate of reaction by measuring time taken for the disc to float to the surface when sufficient oxygen is produced. HypothesisThe hypothesis for this experiment is that the rate of reaction will increase with the increase of hydrogen p eroxide concentration, if the other factors of enzyme activity (such as temperature, pH and enzyme concentration) are kept constant. However, the rate of reaction will stop increasing with hydrogen peroxide concentration at a point where the enzyme concentration becomes a limiting factor. At high substrate concentrations, most of the active sites available are occupied since they are saturated with substrate molecules at any given time.Hence, a further increase in substrate concentration will not cause the rate of decomposition of hydrogen peroxide to increase. As such, the expected graph from this experiment is as follows: Graph 1: Expected graph of rate of reaction against concentration of substance Variables Dependent variable: Rate of enzyme activity of catalase in terms of time taken for the disk to float to the surface of the hydrogen peroxide solution when sufficient oxygen is produced. * Once the filter paper disc has reached the bottom of the test tube, the stopwatch is sta rted.The stopwatch is stopped once the disc has reached the surface of the hydrogen peroxide solution. The recorded timing indicates the amount of time taken for the disk to float to the surface of the hydrogen peroxide solution. Independent variable: Concentration of hydrogen peroxide solution. * Add different volumes of water to the different volumes of 6 % hydrogen peroxide solution. Controlled variable(s): 1. Enzyme concentration * We are provided with homogenous liquid liver solution. Hence, the concentration of catalase is constant throughout the liquid liver solution. . Volume of hydrogen peroxide solution * The volume of hydrogen peroxide solution in each test tube is 5cm3. Controlling the volume of hydrogen peroxide solutions ensures that the same amount of hydrogen peroxide molecules (substrates) is available for reaction in the test tube. 3. Size of test tubes * The test tubes used each time must be of the same size, length and volume. This is to ensure that the distance the filter paper disc has to travel (between the bottom of the test tube to the surface) is the same for each time. 4. Filter paper disc The filter paper discs should be of the same diameter and of the same thickness. This is to ensure that the same amount of oxygen gas is required to lift it to the surface each time thereby enabling us to determine the time taken for it to do so. 5. Temperature * Enzyme activity is affected by temperature. The experiment is carried out in room temperature (25  °C), which is assumed to remain constant throughout the duration of the experiment. Apparatus * Digital stop watch, accurate to 0. 01 s * 6 Test tubes (Same size and length) * 6 Test tube holders * Wooden stick * 500 cm3 beaker 6 measuring cylinders Materials * 6 % hydrogen peroxide solution provided by teacher * Homogenous liquid liver solution provided by teacher * 30 Filter paper discs provided by teacher * Distilled water Procedure 1. 0. 75 % hydrogen peroxide solution is prepared by me asuring 3. 00 cm3 of 6 % hydrogen peroxide using a measuring cylinder and then diluting it with 21. 00 cm3 of distilled water. 1. 50 %, 3. 00 %, 4. 50 % and 6. 00 % hydrogen peroxide solutions are prepared using the same method with corresponding volumes of 6 % hydrogen peroxide and water as shown in the table below.Concentration of hydrogen peroxide solution/ %( ± 0. 02)| Volume of 6 % hydrogen peroxide/ cm3( ± 0. 01)| Volume of water added/ cm3( ± 0. 01)| 0. 75%| 3. 00| | | 21. 00| 1. 50%| 6. 00| 18. 00| 3. 00%| 12. 00| 12. 00| 4. 50%| 18. 00| 6. 00| 6. 00%| 24. 00| 0. 00| Table 1: Dilution table for preparing different concentrations of hydrogen peroxide solutions The prepared hydrogen peroxide solutions are poured into test tubes. Each test tube should contain 5 cm3 of the solution. The test tubes with their olutions are placed in the test tube holder, labelled with the concentration of hydrogen peroxide solution that they contain. 2. Obtain homogenous liver liquid from te acher and add 8 cm3 of liver liquid into each petri dish to be used in the experiment. (5 petri dishes) 3. A filter paper disc is soaked with liver liquid in each petri dish. 4. A filter paper disc is removed from petri dish and pushed to the bottom of a test tube with 0. 75 % hydrogen peroxide solution using a wooden stick. 5. The stopwatch is started immediately when the filter paper disc touches the bottom of the test tube. . The stop watch is stopped once the filter paper disc reaches the surface. The time taken for the filter paper disc to float to the surface is recorded. 7. Steps 3 – 6 are repeated a further 5 times, using other new 0. 75 % hydrogen peroxide solutions. 8. The average of the 6 readings for each hydrogen peroxide concentration is calculated and recorded. The rate of reaction is calculated by the following formula: Rate of reaction = 1/Average time taken for filter paper disc to reach the surface of the hydrogen peroxide solution from the bottom 9.Steps 3 -7 are repeated with 1. 50 %, 3. 00 %, 4. 50 % and 6. 00 % hydrogen peroxide solutions 6 times each. Data table | Timing for each run conducted/s| Concentration of Hydrogen Peroxide solution/%| 1| 2| 3| 4| 5| 6| Average timing for each concentration Hydrogen Peroxide solution/s| Rate of reaction for each concentration Hydrogen Peroxide solution/s| 0. 75%| | | | | | | | | 1. 50%| | | | | | | | | 3. 00%| | | | | | | | | 4. 50%| | | | | | | | | 6. 00%| | | | | | | | |

Why Absolutely Everybody Is Talking About Third Person Point of View Essay Samples and What You Need to Do

Why Absolutely Everybody Is Talking About Third Person Point of View Essay Samples and What You Need to Do Obviously, there's more than 1 approach to tell a story in third-person perspective. You should decide which point of view you'll utilize to inform your story. Narrative point of view denotes the place of the narrator in connection to the story that one is narrating. There are 3 standard points of view. You must eat a good deal of fruit and vegetables because your entire body needs vitamins. Always bear in mind this might not be great quality, or indeed, be something which you need to even write! There's room on the planet for a myriad of prose, all types of styles. But now have a look at this next extract. Third Person Point of View Essay Samples - What Is It? People today approach essay writing in so many distinct ways. Kids' books often deal with reader utilizing second individual. I understand other folks do, too. You then have much more possibility of attracting attention because you've personalised the title for the reader. Contrary to other companies, we're safe and skillful group of writers that are deeply concerned regarding the academic writing tasks. By utilizing this writing style, the audience is drawn into the story immediately and becomes a component of the action. Marketers and other media professionals also use this personal kind of writing to have a reader involved with a specific scenario, since it's more intimate and immediate. The Lost Secret of Third Person Point of View Essay Samples The essay being non-fiction, it's important to remember that the key intention of the form is to convey details about a specific subject to the reader. If you like you may look online and find one that you like. We offer flexible system of discounts, but in addition our discount policy which allows you to conserve money on ordering essays at one time. For instance, the language you are u sing in a casual speech in a little get-together or a party differs from the language you are using in your academic writing. You'll be pleased to be aware that the huge majority of narrative out there's still in first and third individual. The biggest clue a sentence is written in the very first person is the usage of first-person pronouns. The way the very first person narrator is relating the story will impact the language used, the duration of sentences, the tone of voice and several other things. Third person narration has a heightened probability of producing the reader conscious of your presence. The option isn't as easy as saying I wish to concentrate on a single character, so I should write in the very first person', because the third person might still be the ideal point of view for this story. The majority of when folks talk about themselves, they speak in the very first individual. It can look like third person omniscient occasionally. Super-duper first individual. Get the Scoop on Third Person Point of View Essay Samples Before You're Too Late Rather than reading about somebody else's experiences, the reader of another person narrative is added to the story. The third person-limited point of view demands the narrator to stick to the major character closely such that all of the audience sees and experiences is what the principal character presents. A lot of the novel is written utilizing a third-person viewpoint, but several episodes utilize first-person narration. As an issue of fact, another person novel is basically the exact same as a very first person novel , but using a different pronoun. Nevertheless, in second-person, there's still an implied speaker telling the story, though an `I' might not appear whatsoever. The main reason why a story is told will also affect the way that it is written. When POVs are typical in a genre, it is inclined to be for a great reason. Among the biggest is that you could only achieve intimacy between the reader and the most important character in a very first person point of view novel. In a third-person perspective, but the narrator is more distant, telling us about the story as opposed to playing a large part within it. A third person narrator can be quite subjective. The first-person narrator may also be the focal character. Very often, he will be the protagonist, such as in Life of Pi.

The Role of Women in Sir Gawain and The Green Knight Essay

The Role of Women in Sir Gawain and The Green Knight Sir Gawain and The Green Knight is an example of medieval misogyny. Throughout Medieval literature, specifically Arthurian legends like Sir Gawain and the Green Knight, the female characters, Guinevere, the Lady, and Morgan leFay are not portrayed as individuals but social constructs of what a woman should be. Guinevere plays a passive woman, a mere token of Arthur. The Lady is also a tool, but has an added role of temptress and adulteress. Morgan leFay is the ultimate conniving, manipulating, woman. While the three women in this legend have a much more active role than in earlier texts, this role is not a positive one; they are not individuals but are symbols of how men of this†¦show more content†¦The female character speaks, I am forbidden to speak, and I cannot keep silence (Bloch 55). Guineveres passivity in Sir Gawain and the Green Knight could be a reflection of these views as the author chose to suppress her voice in the text. Throughout the Sir Gawain text Guinevere is characterized as a pathetic, powerless lady: Well, [Morgan leFay] guided me in this disguise to your gay halls/ So that could see if you were all as superb and splendid/As the fame of the Round Table runs with renown/She produced this paradox in order to puzzle and perplex you/And to goad poor Guinevere halfway to her grave... (2456-2460). We as readers realize that many women of this era were objects of courtly love. However, in other Arthurian texts, Guinevere takes a more active role in the story and portrays an adulteress. In Du Mantel mautaille a knight arrives at King Arthurs court and brings with him a magic coat which is to fit the women who has been faithful to her husband or lover. Guinevere is singled out by the author as the incarnation of unfaithfulness (Bloch 95). In medieval literature, women are also portrayed as adulteresses such as the Lady in Sir Gawain and The Green Knight. The second female role in this text is the Lady of the manor, Sir Bertilak de Hautdeserts wife. The Lady first appears in this text in stanza 18: She was the fairest of allShow MoreRelatedSir Gawain and the Green Knight: the Role of Women2398 Words   |  10 Pagesresources due to a drop in population caused by plague epidemics and the emergence of a mercantile middle class, the Gawain author perceived a loss of religious values as the cause of its decline. Gawain and the Green Knight presents both a support of the old feudal hierarchies and an implicit criticism of changes by recalling chivalry in its idealized state in the court of King Arthur. The women in the story are the poets primary instruments in this critique and reinforcement of feudalism. 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